I Wanna Be

I Wanna Be was built towards the beginning of the pandemic and had to shut down for several months. The uncertainty and volatility of the pandemic did not make for good business. No matter how special it is. However Katie states that she was and is to this day supported by her customers and this pulled I Wanna Be right though some very difficult times. To understand why I Wanna Be’s customers stood by Katie (other than the fact that Katie is such a warm and generous person) we had to explore the Why of I Wanna Be.